Hasselblad X1D-50c mirrorless announced

Hasselblad X1D medium format mirrorless.

Hasselblad, today announced the  X1D-50c along with a new line of lenses, nice to see this finally happen, the only other camera close to this has been the Pentax 645z.

A touch screen interface, similar to a smart phone is a welcome sight.

 Size comparison
As you can see the camera is smaller than a FF DSLR and not a lot bigger than a Fuji Xpro 2.

After years of introducing overpriced rebrands, it looks like Hasselblad is finally getting serious. I'm sure this has been in the pipeline for several years, it takes quit a while to develop a camera of this type. A game changer? it could very well be, I'm sure Canon and Nikon are looking very closely at this development and are probably changing their strategy as I right this. While still expensive, it competes directly with the very well respected Pentax 645z, the only other MF camera under $10k.

This will definitely change the face of MF cameras, I would love to rent one a give it a try. The 45 wide angle and 90 normal lenses that have been introduced with it are a nice start and I'm sure there are people salivating to get a lens adapter for their old Hassy lenses.

From Hasselblad:

"New lens range

To enhance the entirely new camera design we have produced a new range of autofocus lenses specifically engineered to match the high resolution capability of the X1D. The superb new XCD lenses deliver edge-to-edge sharpness in a compact form to elegantly match the slim build of the body. Existing H System users also have the flexibility to use their existing lenses with the X1D by the way of an optional adapter."

"This is a wider view

By opting for a mirrorless design, we were able to take our 50MP CMOS sensor and pack it into a footprint smaller than most full frame 35mm cameras. For the very first time, photographers have a camera that is no larger than a small format rangefinder, but offers the quality that only Hasselblad medium format can give.

The X1D can capture up to 14 stops of dynamic range, allowing for unprecedented detail – from the deepest shadows to the brightest highlights."

Key Specs:

• $8995
• 50 mp medium format, 8272 x 6200, 44 x 33mm
• Auto Focus:

              Contrast Detect (sensor)
              Multi-area
              Center
              Selective single-point
              Tracking
              Single
              Continuous
              Touch
              Face Detection
              Live View

• Metering:

              Multi
              Center-weighted
              Spot

• 3 inch 920,000 touch screen
• EVF: 2.36 million pixels
• Shutter speeds: 1/2000 to 60 sec
• Flash sync speed: 1/2000 sec
• Drive: 2.3 fps
• Video: 1920 x 1080 (30p, 25p)
• Weight: 725 g (1.60 lb / 25.57 oz)
• Dimensions: 150 x 98 x 71 mm (5.92 x 3.86 x 2.81″)

Hasselblad Site here

DPreview here

Luminous Landscape here

Ross

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